Ed received an AB Degree, with honors, in Urban Studies from Brown University. His thesis on the benefits of city-sponsored festivals won the Gaston Prize. His advertising career, however, began in Chicago, in 1991, after he won a “Write if You Want Work” copywriting contest sponsored by JWT’s Chicago office. With a reputation as an excellent radio and brochure writer, he left the windy city two years later for a growing Boston agency, which has since become the giant Digitas agency. With invaluable experience in direct response advertising, Sweet went on to write in the online and off-line worlds for American Express, AT&T, American Century Investments, FedEx and others. He relocated to Phoenix in 2000 and freelances for numerous design firms and clients direct, as well as regular freelance work for Digitas. Sweet has also written or ghostwritten four books. His most recent work, Hard Work: Success Made Easy, was named “Best Business Book” at the 2005 San Diego Book Awards. In 2001, his feature film, How To Become Famous, made the festival circuit and is now online for all to see.